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Items purchased on e-commerce platforms by Malaysians from 2024 to 2025, by category

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Source

Release date

November 2025

Region

Malaysia

Survey time period

2024 to 2025

Number of respondents

631 online shoppers*

Age group

18-74 years

Special properties

covering 15 e-commerce platforms

Supplementary notes

Survey question: "What did Malaysians purchase on e-commerce platforms (past 6 months)?"

*Number of respondents for 2025. Respondents purchased from e-commerce platforms in the past 6 months.

Citation formats

Items purchased on e-commerce platforms by Malaysians 2024-2025, by category

Published by
F. Watty,
Jun 10, 2026

According to a survey on e-commerce consumer behavior in Malaysia in 2025, fashion remains the top category of items purchased by ** percent of respondents. Home care products were the second most popular items among Malaysians, with ** percent of respondents stating that they purchased these products on e-commerce platforms.

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Statistics on " E-commerce in Malaysia "

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Overview

4

Key indicators

6

Leading platforms

6

Payments

5

Consumer behavior

4

E-commerce users

3

Logistics

4

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Topics

E-commerce in MalaysiaMobile apps in MalaysiaInternet usage in MalaysiaRetail trade in MalaysiaSocial commerce in Malaysia
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
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