This statistic presents the leading actions taken by video viewers when presented with a pre-roll video ad in the United States as of July 2016. According to the source, ** percent of internet users in the United States skipped the pre-roll ad.
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eMarketer. (August 25, 2016). Leading actions taken by video viewers when presented with a pre-roll video ad in the United States as of July 2016 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 07, 2026, from /statistics/610464/pre-roll-video-ad-actions-taken/
eMarketer. "Leading actions taken by video viewers when presented with a pre-roll video ad in the United States as of July 2016." Chart. August 25, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 07, 2026. /statistics/610464/pre-roll-video-ad-actions-taken/
eMarketer. (2016). Leading actions taken by video viewers when presented with a pre-roll video ad in the United States as of July 2016. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 07, 2026. /statistics/610464/pre-roll-video-ad-actions-taken/
eMarketer. "Leading Actions Taken by Video Viewers When Presented with a Pre-roll Video Ad in The United States as of July 2016." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Aug 2016, /statistics/610464/pre-roll-video-ad-actions-taken/
eMarketer, Leading actions taken by video viewers when presented with a pre-roll video ad in the United States as of July 2016 ÌÇÐÄÆƽâ°æ, /statistics/610464/pre-roll-video-ad-actions-taken/ (last visited August 07, 2026)
Leading actions taken by video viewers when presented with a pre-roll video ad in the United States as of July 2016 [Graph], eMarketer, August 25, 2016. [Online]. Available: /statistics/610464/pre-roll-video-ad-actions-taken/
