* This question was phrased by the source as follows: "To what extent do you use the internet via a browser for private use?"
Definition of adblockers according to the source: "Adblockers are software programs which enable one to block or hide an advertisement. Internet users can block forms of (unwanted) advertisements with the help of adblocker.
The source notes: "Because of rounding and because of multiple choice questions, where more answers can be chosen, the percentage points can add up to more than 100%."
Citation formats
Distribution of internet usage of adblocker users in the Netherlands 2015
This statistic illustrates the responses to the survey question: "Have you ever installed an adblocker?". As of 2015, roughly **** of the respondents who have or had an adblocker installed, spent * hours on the internet a day for private use.
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IAB Nederland, & Mediabrands Marketing Sciences. (January 15, 2016). Distribution of internet usage of adblocker users in the Netherlands 2015* [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/563247/distribution-of-internet-usage-of-adblocker-users-in-the-netherlands/
IAB Nederland, und Mediabrands Marketing Sciences. "Distribution of internet usage of adblocker users in the Netherlands 2015*." Chart. January 15, 2016. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/563247/distribution-of-internet-usage-of-adblocker-users-in-the-netherlands/
IAB Nederland, Mediabrands Marketing Sciences. (2016). Distribution of internet usage of adblocker users in the Netherlands 2015*. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/563247/distribution-of-internet-usage-of-adblocker-users-in-the-netherlands/
IAB Nederland, and Mediabrands Marketing Sciences. "Distribution of Internet Usage of Adblocker Users in The Netherlands 2015*." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 15 Jan 2016, /statistics/563247/distribution-of-internet-usage-of-adblocker-users-in-the-netherlands/
IAB Nederland & Mediabrands Marketing Sciences, Distribution of internet usage of adblocker users in the Netherlands 2015* ÌÇÐÄÆÆ½â°æ, /statistics/563247/distribution-of-internet-usage-of-adblocker-users-in-the-netherlands/ (last visited July 30, 2026)
Distribution of internet usage of adblocker users in the Netherlands 2015* [Graph], IAB Nederland, & Mediabrands Marketing Sciences, January 15, 2016. [Online]. Available: /statistics/563247/distribution-of-internet-usage-of-adblocker-users-in-the-netherlands/