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Online advertising practices experienced by consumers from the Netherlands as of November 2024

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Sources

Release date

March 2025

Region

Netherlands

Survey time period

November 4 to 30, 2024

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

among consumers who purchased any goods or services via the internet in the past 12 months

Method of interview

Computer-assisted telephone interviews (CATI)

Citation formats

Online advertising practices experienced by consumers in the Netherlands 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 5, 2025
During a 2022 survey, ** percent of responding consumers from the Netherlands stated that they had experienced ads that appeared to have been tailored to them personally. Slightly more than two-thirds (or ** percent) of respondents saw hidden ads placed within search results.
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Usage

5

Benchmark

4

Meta Platforms

8

Other major platforms

5

Demographics

5

Marketing and advertising

4

Overview

4

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Topics

Digital advertising in the NetherlandsTraditional media in the NetherlandsAdvertising in EuropeDigital advertising in EuropeSocial media advertising and marketing in the Netherlands
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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Professional Account

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