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What are some of the driving forces behind the change in the marketing industry?*

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Source

Release date

October 2016

Region

France, Germany, United Kingdom

Survey time period

July 20 to August 2, 2016

Number of respondents

1,301**

Special properties

marketers

Method of interview

Online survey

Supplementary notes

* Any number of answers could be chosen.
** N (France) = 400, n (Germany) = 451, n (UK) = 450.

Citation formats

Driving forces of change in marketing according to European marketers in 2016

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 18, 2016
This chart shows the biggest drivers of change in the marketing industry according to marketing professionals in France, Germany, and the UK in 2016. The chart shows that ** percent of marketing professionals thought that new technologies impacting audience reach and marketing effectiveness analyzation were among the driving forces of change in the marketing industry.
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Topics

Digital marketing in the UKAdvertising in the UKProgrammatic advertising in the UKDigital advertising in EuropeDigital out-of-home advertising in the UK
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

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For teams of up to 99 users
Talk to sales for pricing
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