* More than 30,000 internet users aged 15 and more were interviewed for the survey. The source does not provide a separate figure for Generation X respondents.
This chart shows how much Generation X consumers (aged 35 to 49) trusted various advertising format in the first quarter of 2015. During the global survey, ** percent of Gen X respondents stated they somewhat or completely trusted newspaper ads.
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Nielsen, & MarketingCharts. (October 1, 2015). Trust in advertising among Generation X consumers worldwide in 1st quarter 2015, by ad format [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/468740/genz-x-trust-advertising-format/
Nielsen, und MarketingCharts. "Trust in advertising among Generation X consumers worldwide in 1st quarter 2015, by ad format." Chart. October 1, 2015. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/468740/genz-x-trust-advertising-format/
Nielsen, MarketingCharts. (2015). Trust in advertising among Generation X consumers worldwide in 1st quarter 2015, by ad format. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/468740/genz-x-trust-advertising-format/
Nielsen, and MarketingCharts. "Trust in Advertising among Generation X Consumers Worldwide in 1st Quarter 2015, by Ad Format." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Oct 2015, /statistics/468740/genz-x-trust-advertising-format/
Nielsen & MarketingCharts, Trust in advertising among Generation X consumers worldwide in 1st quarter 2015, by ad format ÌÇÐÄÆÆ½â°æ, /statistics/468740/genz-x-trust-advertising-format/ (last visited August 01, 2026)
Trust in advertising among Generation X consumers worldwide in 1st quarter 2015, by ad format [Graph], Nielsen, & MarketingCharts, October 1, 2015. [Online]. Available: /statistics/468740/genz-x-trust-advertising-format/