Up to two answers were possible. The original German survey question was phrased as follows: "In welcher Kategorie könnten Coupons Sie zu Spontankäufen motivieren?"
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Product categories for impulse purchases with coupons in Germany 2014
This statistic shows the results of a survey on shopping with coupons in Germany in 2014. During the survey period it was found that 28 percent of German consumers stated that coupons could motivate them to purchase media products like books, newspapers and DVDs.
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Horizont. (April 30, 2014). In which of the following product categories could coupons motivate you to make an impulse purchase? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/454766/coupons-product-categories-for-impulse-purchases-germany/
Horizont. "In which of the following product categories could coupons motivate you to make an impulse purchase?." Chart. April 30, 2014. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/454766/coupons-product-categories-for-impulse-purchases-germany/
Horizont. (2014). In which of the following product categories could coupons motivate you to make an impulse purchase?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/454766/coupons-product-categories-for-impulse-purchases-germany/
Horizont. "In Which of The following Product Categories Could Coupons Motivate You to Make An Impulse Purchase?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2014, /statistics/454766/coupons-product-categories-for-impulse-purchases-germany/
Horizont, In which of the following product categories could coupons motivate you to make an impulse purchase? ÌÇÐÄÆƽâ°æ, /statistics/454766/coupons-product-categories-for-impulse-purchases-germany/ (last visited July 24, 2026)
In which of the following product categories could coupons motivate you to make an impulse purchase? [Graph], Horizont, April 30, 2014. [Online]. Available: /statistics/454766/coupons-product-categories-for-impulse-purchases-germany/
