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This statistic shows the results of a survey concerning the most popular product categories among online shoppers in Germany in December 2017. When asked what products they had bought online within the last 12 months, nearly ** percent of respondents stated that they had purchased apps on the internet. Apps were the most popular product to be purchased online by Germans, corresponding with the rising number of smartphone users. Books followed, with ** percent of respondents buying them online, and the third best-selling e-commerce product in Germany were event tickets (for the cinema, theater etc.)
B2C e-commerce revenue in Germany was forecasted to amount to billion U.S. dollars in 2018, having also shown continuous growth during recent years. In fact, the share of e-commerce in total retail revenue in Germany grew from *** percent in 2009 to **** percent in 2016.