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Consumers who are most likely to make impulse purchases online or in-store in Germany in 2023

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Sources

Release date

June 2023

Region

Germany

Survey time period

June 21, 2023

Number of respondents

around 500

Age group

18 years and older

Supplementary notes

This question was phrased by the source as follows: "Where do you make more impulse shopping purchases?"

The source explains that the survey was fielded in German and translated into English for this report.

Citation formats

Consumers who mostly buy on impulse online or in-store in Germany 2023

Published by
F. Watty,
Nov 1, 2023
In 2023, just over ** percent of consumers surveyed in Germany said they were most likely make impulse purchases when shopping online. Just under ** percent of German shoppers stated they were more likely to make impulse buys when browsing and shopping in-store.
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