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Positive influence of subject line personalization on e-mail unique open rate in North America in 1st quarter 2015, by industry

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Sources

Release date

June 2015

Region

North America

Survey time period

Q1 2015

Special properties

based on Experian Marketing Services clients' mailings; broader industry metrics may vary

Citation formats

E-mail subject personalization influence on open rate America Q1 2015, by industry

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 11, 2015
The statistic illustrates the positive effect of e-mail subject line personalization on unique open rate worldwide in the first quarter of 2015, broken down by industry. According to the source, the travel industry benefitted significantly by personalizing e-mail subject lines, with open rates having increased by **** percent compared to Q1 benchmarks.
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Topics

E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
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