This timeline displays the value of marketing expenditure by type in Europe from 2007 to 2016, with a forecast to 2018. It shows that spending increased in all sectors during that time.
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WPP Media. (December 4, 2017). Spending on marketing in Europe from 2007 to 2018, by type (in million U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/448773/marketing-spending-in-europe-by-type/
WPP Media. "Spending on marketing in Europe from 2007 to 2018, by type (in million U.S. dollars)." Chart. December 4, 2017. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/448773/marketing-spending-in-europe-by-type/
WPP Media. (2017). Spending on marketing in Europe from 2007 to 2018, by type (in million U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/448773/marketing-spending-in-europe-by-type/
WPP Media. "Spending on Marketing in Europe from 2007 to 2018, by Type (in Million U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 4 Dec 2017, /statistics/448773/marketing-spending-in-europe-by-type/
WPP Media, Spending on marketing in Europe from 2007 to 2018, by type (in million U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/448773/marketing-spending-in-europe-by-type/ (last visited July 30, 2026)
Spending on marketing in Europe from 2007 to 2018, by type (in million U.S. dollars) [Graph], WPP Media, December 4, 2017. [Online]. Available: /statistics/448773/marketing-spending-in-europe-by-type/