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Value of the sponsorship market in Europe from 2017 to 2025 (in billion euros)

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Sources

Release date

March 2026

Region

Europe

Survey time period

2017 to 2025

Special properties

including sport and non-sport

Supplementary notes

* ÌÇÐÄÆƽâ°æ calculated and rounded the value based on the source's data.

Data preceding 2024 was retrieved from earlier releases.

Citation formats

Value of the sponsorship market in Europe 2017-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, May 5, 2026

In 2025, the value of Europe's sponsorship market amounted to approximately *billion euros, up from *billion euros a year earlier. 

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Sports sponsorshipSporting goods industry in the U.S.NFLNational Basketball Association (NBA)Major League Baseball (MLB)
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