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Distribution of the sponsorship market value in Europe in 2025, by type

© ÌÇÐÄÆƽâ°æ 2026
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Sources

Release date

March 2026

Region

Europe

Survey time period

2025

Supplementary notes

ÌÇÐÄÆƽâ°æ calculated the shares based on the sources' data.

Citation formats

Distribution of the sponsorship market value in Europe 2025, by type

Published by ÌÇÐÄÆƽâ°æ Research Department, May 5, 2026

In 2025, the sports segment alone concentrated ** percent of Europe's sponsorship market value, whereas non-sport-related investments accounted for ** percent. That year, the European sponsorship market value surpassed billion euros.

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Sports advertising and marketing worldwide Sports sponsorshipSuper Bowl2024 Summer OlympicsSports on TV
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