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Viewer attitudes toward advertising in Globo's "Big Brother Brasil" ("BBB") in Brazil as of November 2022

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Source

Release date

November 2022

Region

Brazil

Survey time period

as of November 14, 2022

Number of respondents

500 respondents

Special properties

only respondents answering "agree" and "strongly agree"

Supplementary notes

The source does not specify the exact survey date or the age of the respondents. The number of respondents refers to the number of people surveyed per day.

Citation formats

Viewer attitudes toward ads in Globo's "Big Brother Brasil" ("BBB") in Brazil 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 5, 2023
During a 2022 survey among viewers of "Big Brother Brasil" ("BBB"), broadcast by Globo, the media company found that ** percent of them either agreed or strongly agreed that the show was an important showcase for brands. The average recall for brands displayed on the program reached ** percent.
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Topics

Big Brother in BrazilTelevision industry worldwideAdvertising in BrazilMedia in BrazilPay TV in Latin America
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