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Reasons for internet users in the United States to shop in-store instead of online in 2017

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Source

Release date

September 2017

Region

United States

Survey time period

2017

Number of respondents

1,000 respondents

Method of interview

Online interview

Supplementary notes

Question: Thinking about the last time you were deciding whether to purchase something online versus in a store, and decided to purchase online/in a store, what factors were most important in driving your choice to purchase there?

Citation formats

U.S. in-store shopping preference 2017

Published by
Yihan Ma,
Sep 21, 2017
This statistic presents the reasons for internet users in the United States to shop in-store instead of online in 2017. During the survey period, it was found that 47 percent of respondents preferred to shop offline in order to see the product before the purchase.
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