This statistic shows the results of a survey in which consumers were asked how they prefer to research products before purchasing in the United Kingdom (UK) in 2016. A higher percentage of respondents said that they preferred to do online research across all of the categories in the provided list. The most popular product category for researching online was 'books, music, movies and video games', with **** percent of respondents claiming that they prefer to research these products online.
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PwC. (February 28, 2017). Preferred methods of researching products according to consumers in the United Kingdom (UK) in 2016, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/780422/preferred-product-research-methods-united-kingdom-uk-by-category/
PwC. "Preferred methods of researching products according to consumers in the United Kingdom (UK) in 2016, by category." Chart. February 28, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/780422/preferred-product-research-methods-united-kingdom-uk-by-category/
PwC. (2017). Preferred methods of researching products according to consumers in the United Kingdom (UK) in 2016, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/780422/preferred-product-research-methods-united-kingdom-uk-by-category/
PwC. "Preferred Methods of Researching Products According to Consumers in The United Kingdom (Uk) in 2016, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Feb 2017, /statistics/780422/preferred-product-research-methods-united-kingdom-uk-by-category/
PwC, Preferred methods of researching products according to consumers in the United Kingdom (UK) in 2016, by category ÌÇÐÄÆƽâ°æ, /statistics/780422/preferred-product-research-methods-united-kingdom-uk-by-category/ (last visited July 29, 2026)
Preferred methods of researching products according to consumers in the United Kingdom (UK) in 2016, by category [Graph], PwC, February 28, 2017. [Online]. Available: /statistics/780422/preferred-product-research-methods-united-kingdom-uk-by-category/
