The statistic depicts the results of a survey conducted among consumers in the United States about their usage of online and offline shopping during the holiday season. During the October 2017 survey, ten percent of respondents stated that they were planning to alternate between online and offline usage by researching the product via internet, visiting a store to view the product and then ultimately purchase it online.
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ÌÇÐÄÆÆ½â°æ Survey. (October 24, 2017). Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/245370/convergence-of-online-and-offline-holiday-shopping-in-the-us/
ÌÇÐÄÆÆ½â°æ Survey. "Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017." Chart. October 24, 2017. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/245370/convergence-of-online-and-offline-holiday-shopping-in-the-us/
ÌÇÐÄÆÆ½â°æ Survey. (2017). Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/245370/convergence-of-online-and-offline-holiday-shopping-in-the-us/
ÌÇÐÄÆÆ½â°æ Survey. "Online and Offline Holiday Shopping Channel Usage Combinations of Consumers in The United States as of October 2017." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 24 Oct 2017, /statistics/245370/convergence-of-online-and-offline-holiday-shopping-in-the-us/
ÌÇÐÄÆÆ½â°æ Survey, Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017 ÌÇÐÄÆÆ½â°æ, /statistics/245370/convergence-of-online-and-offline-holiday-shopping-in-the-us/ (last visited August 05, 2026)
Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017 [Graph], ÌÇÐÄÆÆ½â°æ Survey, October 24, 2017. [Online]. Available: /statistics/245370/convergence-of-online-and-offline-holiday-shopping-in-the-us/