UK adults, all with yearly household income (before tax) of at least 100,000 GBP
Method of interview
Online survey
Supplementary notes
* The complete survey covered six European markets (UK, France, Italy, Switzerland, Germany and Spain), with around 1300 participants (exact number of UK respondents not given). ** Respondents could choose more than one answer.
Citation formats
Luxury consumers: online vs. in-store purchasing in the United Kingdom (UK) 2014
This statistic shows the channels (in-store or online) that luxury consumers in the United Kingdom use most often to buy luxury products, according to a Deloitte survey conducted in November and December 2014. Of respondents, those in the 18 to 34 age group had the highest proportion of online purchasers at 58 percent. Of 35 to 44 year olds, the vast majority tended to purchase in-store (91 percent).
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Deloitte. (April 1, 2015). Channels luxury consumers most often use to buy luxury products in the United Kingdom (UK) as of 2014, by age** [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/437130/luxury-consumer-omni-channel-purchasing-united-kingdom-uk/
Deloitte. "Channels luxury consumers most often use to buy luxury products in the United Kingdom (UK) as of 2014, by age**." Chart. April 1, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/437130/luxury-consumer-omni-channel-purchasing-united-kingdom-uk/
Deloitte. (2015). Channels luxury consumers most often use to buy luxury products in the United Kingdom (UK) as of 2014, by age**. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/437130/luxury-consumer-omni-channel-purchasing-united-kingdom-uk/
Deloitte. "Channels Luxury Consumers Most Often Use to Buy Luxury Products in The United Kingdom (Uk) as of 2014, by Age**." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2015, /statistics/437130/luxury-consumer-omni-channel-purchasing-united-kingdom-uk/
Deloitte, Channels luxury consumers most often use to buy luxury products in the United Kingdom (UK) as of 2014, by age** ÌÇÐÄÆƽâ°æ, /statistics/437130/luxury-consumer-omni-channel-purchasing-united-kingdom-uk/ (last visited August 01, 2026)
Channels luxury consumers most often use to buy luxury products in the United Kingdom (UK) as of 2014, by age** [Graph], Deloitte, April 1, 2015. [Online]. Available: /statistics/437130/luxury-consumer-omni-channel-purchasing-united-kingdom-uk/
