All with yearly household income (before tax) of at least 100,000 GBP/EUR or CHF150K
Supplementary notes
* The complete survey covered six European markets (UK, France, Italy, Switzerland, Germany and Spain), with around 1300 participants (exact number for each country not given).
Citation formats
Luxury consumers: social media usage in the UK and Europe 2014
This statistic displays what luxury goods consumers use social media for when browsing or gathering ideas related to luxury purchases in the UK and Europe, according to a Deloitte survey conducted in November and December 2014. In Europe, luxury consumers tended to look at trusted comments and recommendations about products more than UK consumers.
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Deloitte. (April 1, 2015). Luxury consumers' usage of social media when browsing/gathering ideas in the United Kingdom (UK) and Europe as of 2014 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/437237/luxury-consumer-social-media-usage-uk-europe/
Deloitte. "Luxury consumers' usage of social media when browsing/gathering ideas in the United Kingdom (UK) and Europe as of 2014." Chart. April 1, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/437237/luxury-consumer-social-media-usage-uk-europe/
Deloitte. (2015). Luxury consumers' usage of social media when browsing/gathering ideas in the United Kingdom (UK) and Europe as of 2014. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/437237/luxury-consumer-social-media-usage-uk-europe/
Deloitte. "Luxury Consumers' Usage of Social Media When Browsing/Gathering Ideas in The United Kingdom (Uk) and Europe as of 2014." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2015, /statistics/437237/luxury-consumer-social-media-usage-uk-europe/
Deloitte, Luxury consumers' usage of social media when browsing/gathering ideas in the United Kingdom (UK) and Europe as of 2014 ÌÇÐÄÆƽâ°æ, /statistics/437237/luxury-consumer-social-media-usage-uk-europe/ (last visited July 29, 2026)
Luxury consumers' usage of social media when browsing/gathering ideas in the United Kingdom (UK) and Europe as of 2014 [Graph], Deloitte, April 1, 2015. [Online]. Available: /statistics/437237/luxury-consumer-social-media-usage-uk-europe/
