According to a survey conducted by in July 2024 in China, ** percent of female respondents expressed purchasing intention for cosmetics and skincare products. Both men and women showed strong demand for luxury clothing and footwear, with over ** percent of respondents indicating a willingness to purchase in these categories.
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Rakuten Insight. (September 3, 2024). Leading luxury goods categories among Chinese consumers as of July 2024, by consumer gender [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1493743/china-popular-luxury-goods-by-gender/
Rakuten Insight. "Leading luxury goods categories among Chinese consumers as of July 2024, by consumer gender." Chart. September 3, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1493743/china-popular-luxury-goods-by-gender/
Rakuten Insight. (2024). Leading luxury goods categories among Chinese consumers as of July 2024, by consumer gender. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1493743/china-popular-luxury-goods-by-gender/
Rakuten Insight. "Leading Luxury Goods Categories among Chinese Consumers as of July 2024, by Consumer Gender." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 3 Sep 2024, /statistics/1493743/china-popular-luxury-goods-by-gender/
Rakuten Insight, Leading luxury goods categories among Chinese consumers as of July 2024, by consumer gender ÌÇÐÄÆÆ½â°æ, /statistics/1493743/china-popular-luxury-goods-by-gender/ (last visited July 26, 2026)
Leading luxury goods categories among Chinese consumers as of July 2024, by consumer gender [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: /statistics/1493743/china-popular-luxury-goods-by-gender/