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Impact of AR/VR dressing rooms on online luxury sales in the United Kingdom (UK) in 2021, by generation

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Sources

Release date

January 2022

Region

United Kingdom

Survey time period

October 2021

Number of respondents

1,059 respondents

Age group

18 years and older

Supplementary notes

The source defines age groups as following:
Generation Z: 18 - 24
Millennials: 25 - 40
Generation X: 41 - 56
Baby boomers: 57 - 66

Citation formats

AR/VR dressing rooms impact on online luxury sales in the UK 2021, by generation

Published by
Bruna Rocco,
Feb 7, 2022

According to a recent survey conducted among luxury shoppers in the United Kingdom (UK), for percent of luxury shoppers aged between 41 and 56, which the source categorized as Generation X, AR/VR dressing rooms were a driving factor for online luxury shopping in 2021. Among Gen Z and millennials, the use of AR and VR technologies in dressing rooms was a driving factor for *** percent of luxury shoppers.

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