Information on population: Base: German-speaking population aged 14 years and older.
Information on total sample: 20254: 23.075respondents, representing 71 million people.
¹ Information on target group: "Luxury-oriented consumers" 2025: 2,703respondents, representing 7.78 million people. Luxury-oriented consumers encompasses a group of people who prefer premium or exclusive brands when making a purchase and are very willing to spend more money on these. More detailed information on the target group is available in German. General methodology information is available .
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German luxury-oriented consumers 2025, by age group
In 2025, around **** percent of luxury-oriented consumers in Germany were aged 20 to 29 years old.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
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IfD Allensbach. (June 18, 2025). Luxury-oriented consumers in Germany compared to the population in 2025, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1420888/luxury-opriented-consumers-age-group-germany/
IfD Allensbach. "Luxury-oriented consumers in Germany compared to the population in 2025, by age group." Chart. June 18, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1420888/luxury-opriented-consumers-age-group-germany/
IfD Allensbach. (2025). Luxury-oriented consumers in Germany compared to the population in 2025, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1420888/luxury-opriented-consumers-age-group-germany/
IfD Allensbach. "Luxury-oriented Consumers in Germany Compared to The Population in 2025, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Jun 2025, /statistics/1420888/luxury-opriented-consumers-age-group-germany/
IfD Allensbach, Luxury-oriented consumers in Germany compared to the population in 2025, by age group ÌÇÐÄÆƽâ°æ, /statistics/1420888/luxury-opriented-consumers-age-group-germany/ (last visited July 21, 2026)
Luxury-oriented consumers in Germany compared to the population in 2025, by age group [Graph], IfD Allensbach, June 18, 2025. [Online]. Available: /statistics/1420888/luxury-opriented-consumers-age-group-germany/
