Original question: Which purchasing method do you prefer when buying the following luxury categories?
The average annual household income among the respondents was 1.4 million yuan. One yuan equals 0.14 U.S. dollars and 0.13 euros (as of June 2023).
The average age of the respondents was 37.2 years.
The survey was conducted among 55 percent female and 45 percent male respondents
Citation formats
Leading purchase channels for luxury goods in China 2023, by category
According to the survey on luxury goods purchases as of January 2023, around ** percent of respondents from China said they would both browse and purchase cars offline. Comparatively, only ** percent of consumers stated that they prefer to browse and buy vehicles online. On the other hand, around ** percent of consumers felt comfortable to acquire information of make-up online but buy them offline.
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Ruder Finn. (March 22, 2023). Share of consumers who prefer to browse and buy luxury goods online and offline in China as of January 2023, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1261974/china-leading-channel-for-buying-luxury-goods-by-category/
Ruder Finn. "Share of consumers who prefer to browse and buy luxury goods online and offline in China as of January 2023, by category." Chart. March 22, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1261974/china-leading-channel-for-buying-luxury-goods-by-category/
Ruder Finn. (2023). Share of consumers who prefer to browse and buy luxury goods online and offline in China as of January 2023, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1261974/china-leading-channel-for-buying-luxury-goods-by-category/
Ruder Finn. "Share of Consumers Who Prefer to Browse and Buy Luxury Goods Online and Offline in China as of January 2023, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Mar 2023, /statistics/1261974/china-leading-channel-for-buying-luxury-goods-by-category/
Ruder Finn, Share of consumers who prefer to browse and buy luxury goods online and offline in China as of January 2023, by category ÌÇÐÄÆƽâ°æ, /statistics/1261974/china-leading-channel-for-buying-luxury-goods-by-category/ (last visited August 01, 2026)
Share of consumers who prefer to browse and buy luxury goods online and offline in China as of January 2023, by category [Graph], Ruder Finn, March 22, 2023. [Online]. Available: /statistics/1261974/china-leading-channel-for-buying-luxury-goods-by-category/
