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Leading reasons according to luxury shoppers for not renting luxury goods in 2020

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Sources

Release date

June 2020

Region

Worldwide

Survey time period

2019 and 2020*

Number of respondents

approx. 12,000*

Special properties

Respondents with an average spend on luxury goods of ~39,000 € /year

Supplementary notes

* Respondents were from US, UK, Italy, France, Germany, Brazil, China, Japan, South Korea and Russia.

Citation formats

Leading reasons for not renting luxury goods 2020

Published by
Bruna Rocco,
Jul 19, 2021
When asked for the reasons of not renting luxury goods in a 2020 study, ** percent of luxury shoppers around the world stated that they would rather own the luxury product instead of renting it. ** percent of the luxury consumers listed "not wanting to use something owned or used by someone else" and being "afraid of damaging the product" as their reasons for not renting luxury products.
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Topics

Hermès and the luxury marketGlobal personal luxury goods industryLuxury watch industryItalian luxury fashion companiesLuxury e-commerce
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