* Survey data was collected from over 1600 KPMG UK employees and 250 retailers during Black Friday and Christmas period (8 week period from November 2015 to January 2016).
Citation formats
Consumers checking products in-store before purchasing online in the UK 2015/16
This statistic presents the share of consumers who physically check products before purchasing them online in the United Kingdom according to a survey conducted between November 2015 and January 2016. Of respondents, 14 percent stated that they physically checked a product in-store before buying it online.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
KPMG. (February 4, 2016). Did you check the product physically before purchase? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/514930/checking-products-instore-before-purchasing-online-united-kingdom-uk/
KPMG. "Did you check the product physically before purchase?." Chart. February 4, 2016. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/514930/checking-products-instore-before-purchasing-online-united-kingdom-uk/
KPMG. (2016). Did you check the product physically before purchase?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/514930/checking-products-instore-before-purchasing-online-united-kingdom-uk/
KPMG. "Did You Check The Product Physically before Purchase?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Feb 2016, /statistics/514930/checking-products-instore-before-purchasing-online-united-kingdom-uk/
KPMG, Did you check the product physically before purchase? ÌÇÐÄÆƽâ°æ, /statistics/514930/checking-products-instore-before-purchasing-online-united-kingdom-uk/ (last visited July 29, 2026)
Did you check the product physically before purchase? [Graph], KPMG, February 4, 2016. [Online]. Available: /statistics/514930/checking-products-instore-before-purchasing-online-united-kingdom-uk/
