According to a recent survey conducted among luxury shoppers in the United Kingdom (UK), being able to use a virtual dressing room was more important for younger shoppers when buying luxury products online. ** percent of UK luxury shoppers aged between 18 and 24 stated that use of a virtual dressing room was a factor leading them to making online purchases. In contrast, only **** percent of luxury shoppers belonging to the age group between ** and ** said the ability of using a virtual dressing room influenced them to make an online purchase.
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Klarna. (January 11, 2022). Importance of being able to use a virtual dressing room when shopping online for luxury goods in the United Kingdom (UK) in 2021, by generation [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1288467/virtual-dressing-room-effect-on-online-luxury-shopping-uk/
Klarna. "Importance of being able to use a virtual dressing room when shopping online for luxury goods in the United Kingdom (UK) in 2021, by generation." Chart. January 11, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1288467/virtual-dressing-room-effect-on-online-luxury-shopping-uk/
Klarna. (2022). Importance of being able to use a virtual dressing room when shopping online for luxury goods in the United Kingdom (UK) in 2021, by generation. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1288467/virtual-dressing-room-effect-on-online-luxury-shopping-uk/
Klarna. "Importance of Being Able to Use a Virtual Dressing Room When Shopping Online for Luxury Goods in The United Kingdom (Uk) in 2021, by Generation." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 11 Jan 2022, /statistics/1288467/virtual-dressing-room-effect-on-online-luxury-shopping-uk/
Klarna, Importance of being able to use a virtual dressing room when shopping online for luxury goods in the United Kingdom (UK) in 2021, by generation ÌÇÐÄÆÆ½â°æ, /statistics/1288467/virtual-dressing-room-effect-on-online-luxury-shopping-uk/ (last visited July 26, 2026)
Importance of being able to use a virtual dressing room when shopping online for luxury goods in the United Kingdom (UK) in 2021, by generation [Graph], Klarna, January 11, 2022. [Online]. Available: /statistics/1288467/virtual-dressing-room-effect-on-online-luxury-shopping-uk/