*Forecast Includes paid advertising appearing within social networks, social network games and social network apps; excludes spending by marketers that goes toward developing or maintaining a social network presence.
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Global social media advertising spending share 2013-2017, by region
This statistic presents the share of social media advertising expenditure as percentage of digital display advertising spending worldwide from 2013 to 2017, sorted by region. In 2014, social media advertising in North America accounted for **** percent of digital display ad expenditure.
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eMarketer. (April 23, 2015). Social media advertising expenditure as share of digital advertising spending worldwide from 2013 to 2017, by region [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/426475/social-media-advertising-share-region/
eMarketer. "Social media advertising expenditure as share of digital advertising spending worldwide from 2013 to 2017, by region." Chart. April 23, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/426475/social-media-advertising-share-region/
eMarketer. (2015). Social media advertising expenditure as share of digital advertising spending worldwide from 2013 to 2017, by region. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/426475/social-media-advertising-share-region/
eMarketer. "Social Media Advertising Expenditure as Share of Digital Advertising Spending Worldwide from 2013 to 2017, by Region." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Apr 2015, /statistics/426475/social-media-advertising-share-region/
eMarketer, Social media advertising expenditure as share of digital advertising spending worldwide from 2013 to 2017, by region ÌÇÐÄÆƽâ°æ, /statistics/426475/social-media-advertising-share-region/ (last visited August 02, 2026)
Social media advertising expenditure as share of digital advertising spending worldwide from 2013 to 2017, by region [Graph], eMarketer, April 23, 2015. [Online]. Available: /statistics/426475/social-media-advertising-share-region/
