Which of those which you currently invest in would you say has the most positive impact on driving engagement with existing customers/consumers, or has the most positive impact for lead generation with prospective customers/consumers?
Characteristic
driving engagement
lead generation
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This statistic illustrates UK marketers' response to a survey question about content marketing, driving engagement and lead generation. During the survey in May 2014, ** percent of marketers reported that e-newsletters had the most positive impact on driving engagement with existing customers.
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Chartered Institute of Marketing. (December 31, 2014). Which of those which you currently invest in would you say has the most positive impact on driving engagement with existing customers/consumers, or has the most positive impact for lead generation with prospective customers/consumers? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/417564/content-marketing-types-driving-engagement-and-lead-generation-uk/
Chartered Institute of Marketing. "Which of those which you currently invest in would you say has the most positive impact on driving engagement with existing customers/consumers, or has the most positive impact for lead generation with prospective customers/consumers?." Chart. December 31, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/417564/content-marketing-types-driving-engagement-and-lead-generation-uk/
Chartered Institute of Marketing. (2014). Which of those which you currently invest in would you say has the most positive impact on driving engagement with existing customers/consumers, or has the most positive impact for lead generation with prospective customers/consumers?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/417564/content-marketing-types-driving-engagement-and-lead-generation-uk/
Chartered Institute of Marketing. "Which of Those Which You Currently Invest in Would You Say Has The Most Positive Impact on Driving Engagement with Existing Customers/Consumers, or Has The Most Positive Impact for Lead Generation with Prospective Customers/Consumers?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Dec 2014, /statistics/417564/content-marketing-types-driving-engagement-and-lead-generation-uk/
Chartered Institute of Marketing, Which of those which you currently invest in would you say has the most positive impact on driving engagement with existing customers/consumers, or has the most positive impact for lead generation with prospective customers/consumers? ÌÇÐÄÆƽâ°æ, /statistics/417564/content-marketing-types-driving-engagement-and-lead-generation-uk/ (last visited August 05, 2026)
Which of those which you currently invest in would you say has the most positive impact on driving engagement with existing customers/consumers, or has the most positive impact for lead generation with prospective customers/consumers? [Graph], Chartered Institute of Marketing, December 31, 2014. [Online]. Available: /statistics/417564/content-marketing-types-driving-engagement-and-lead-generation-uk/
