Question: "Have you ever intentionally browsed products at a store but decided to buy them online?" "Have you ever intentionally browsed products online but decided to buy them in-store?"
This statistic presents the showrooming and webrooming penetration among worldwide consumers as of September 2014. During the survey period it was found that 32 percent of global consumers had browsed products in-store but ended up purchasing them online.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
PwC. (February 17, 2015). Showrooming and webrooming penetration worldwide as of September 2014 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/411560/showrooming-webrooming-worldwide/
PwC. "Showrooming and webrooming penetration worldwide as of September 2014." Chart. February 17, 2015. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/411560/showrooming-webrooming-worldwide/
PwC. (2015). Showrooming and webrooming penetration worldwide as of September 2014. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/411560/showrooming-webrooming-worldwide/
PwC. "Showrooming and Webrooming Penetration Worldwide as of September 2014." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 17 Feb 2015, /statistics/411560/showrooming-webrooming-worldwide/
PwC, Showrooming and webrooming penetration worldwide as of September 2014 ÌÇÐÄÆÆ½â°æ, /statistics/411560/showrooming-webrooming-worldwide/ (last visited July 27, 2026)
Showrooming and webrooming penetration worldwide as of September 2014 [Graph], PwC, February 17, 2015. [Online]. Available: /statistics/411560/showrooming-webrooming-worldwide/