This statistic represents the most common types of products searched for on the Internet before purchasing them in-store according to Generation X internet users in the United States. During the period covered by the December 2013 survey, it appeared that 56.6 percent of respondents searched for electronic products online before buying them in-store.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
eMarketer. (July 18, 2014). Products searched on the Internet before buying them in-store according to Generation X internet users in the United States in December 2013. [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1639081/generation-x-in-the-united-states-webrooming-based-on-product-category/
eMarketer. "Products searched on the Internet before buying them in-store according to Generation X internet users in the United States in December 2013.." Chart. July 18, 2014. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1639081/generation-x-in-the-united-states-webrooming-based-on-product-category/
eMarketer. (2014). Products searched on the Internet before buying them in-store according to Generation X internet users in the United States in December 2013.. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1639081/generation-x-in-the-united-states-webrooming-based-on-product-category/
eMarketer. "Products Searched on The Internet before Buying Them In-store According to Generation X Internet Users in The United States in December 2013.." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 18 Jul 2014, /statistics/1639081/generation-x-in-the-united-states-webrooming-based-on-product-category/
eMarketer, Products searched on the Internet before buying them in-store according to Generation X internet users in the United States in December 2013. ÌÇÐÄÆÆ½â°æ, /statistics/1639081/generation-x-in-the-united-states-webrooming-based-on-product-category/ (last visited August 01, 2026)
Products searched on the Internet before buying them in-store according to Generation X internet users in the United States in December 2013. [Graph], eMarketer, July 18, 2014. [Online]. Available: /statistics/1639081/generation-x-in-the-united-states-webrooming-based-on-product-category/