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Percentage of consumers researching products in-store before purchasing online in Canada as of March 2022

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Sources

Release date

May 2022

Region

Canada

Survey time period

March 2022

Number of respondents

1,721 respondents

Age group

18 years and older

Special properties

among those who have made a purchase online in the last 12 months

Method of interview

Online panel

Supplementary notes

Original question:How often do you visit a store to browse or look at a product, but make your purchase online?

Citation formats

Consumers making online purchases after in-store browsing in Canada 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, May 24, 2022
A March 2022 survey revealed that ** percent of consumers in Canada always or often research products in-store before purchasing them online. Half of respondents reported that the only rarely or never engaged in showrooming, while ** percent said they sometimes did so.
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