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Attitudes towards shopping online in a different language among global consumers as of 2020

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Sources

Release date

July 2020

Region

Worldwide

Survey time period

November 2019 to January 2020

Number of respondents

8,709 respondents in 29 countries*

Method of interview

Online survey

Supplementary notes

* Based on a survey of 8,709 consumers in Brazil, China (PRC), Czechia, Denmark, Egypt, Finland, France, Germany, Greece, India, Indonesia, Italy, Japan, South Korea, Mexico, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Taiwan, Thailand, Turkey, United States, and Vietnam.

Citation formats

Attitudes towards shopping online in a different language 2020

Published by
Yihan Ma,
Mar 17, 2022
According to a survey conducted in 2020, ** percent of global consumers preferred product reviews in their native language when shopping online. Additionally, ** percent of the people surveyed reported that they tolerated mixed languages on websites. Only ** percent of shoppers said they would not purchase from a website in another language.
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Cross-border e-commerceE-commerce worldwideCross-border e-commerce in ChinaE-commerce in the Asia-Pacific regionArtificial intelligence (AI) in e-commerce
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