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May 2024
Germany
2023
Leading 30 agencies based on fee revenue
The source provides the following note: ‘All permanent employees, who contribute to the agency's full-service digital offering are considered in the ranking. Every full-time employee who worked for the company during the whole financial year counts as one unit. For permanent part-time employees and for permanent employees who did not work for the full year, the corresponding fraction of a unit is to be counted in each case. Contributory shareholders and managing directors working in companies are also counted even if they are not employees. Please assign shareholders/managing directors working in the company to the area in which they are primarily active.’
