| Characteristic | Revenue increase | Same revenue | Revenue decrease |
|---|---|---|---|
| Spring 2015 | 72% | 10% | 18% |
| Spring 2016 | 71% | 2% | 27% |
| Spring 2017 | 63% | 11% | 26% |
| Spring 2018 | 49.3% | 6.8% | 43.8% |
| Spring 2019 | 50.8% | 6.2% | 43.1% |
| Spring 2020 | 53.6% | 5.8% | 40.6% |
| Spring 2021 | 38.5% | 3.8% | 57.7% |
| Spring 2022 | 67.9% | 3.7% | 28.4% |
| Spring 2023 | 63.1% | 4.8% | 32.1% |
| Spring 2024 | 61.7% | 3.2% | 35.1% |
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Source
Source
Release date
March 2024
More information
Region
Germany
Survey time period
2015 to 2024, spring of each year
Number of respondents
94 member agencies
Special properties
owners/managers
Method of interview
Online survey
Supplementary notes
GWA=Gesamtverband Kommunikationsagenturen GWA e.V. English: Agency Association.
Some figures were taken from previous publications.Â
Number of respondents:
Spring 2015 (n=74)
Spring 2016 (n=69)
Spring 2017 (n=69)
Spring 2018 (n=84)
Spring 2019 (n=65)
Spring 2020 (n=69)
Spring 2021 (n=84)
Spring 2022 (n=82)
Spring 2023 (n=94)Â
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