| Characteristic | Creativity points |
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Source
Source
Release date
February 2022
More information
Region
Germany
Survey time period
2021
Special properties
As of February 16, 2022
Supplementary notes
* International and national creativity competitions are weighted by significance and then multiplied with the value of the respective award, based on the officially released results. Awards won by subsidiary agencies are counted for the whole agency group, for example awards won by MRM are counted for McCann-Erickson.
Gold = 3 points; silver = 2 points; bronze = 1 point.
You can find more information on the evaluation factors of the individual awards .
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