| Characteristic | Home & local | Restaurants | Beauty & fitness | Health | Shopping | Other |
|---|---|---|---|---|---|---|
| Q1 '13 | 22% | 16% | 14% | 11% | 12% | 25% |
| Q2 '13 | 24% | 16% | 14% | 12% | 11% | 23% |
| Q3 '13 | 24% | 16% | 13% | 12% | 11% | 24% |
| Q4 '13 | 24% | 16% | 14% | 11% | 10% | 25% |
| Q1 '14 | 25% | 16% | 13% | 11% | 11% | 24% |
| Q2 '14 | 26% | 15% | 13% | 12% | 11% | 23% |
| Q3 '14 | 26% | 15% | 12% | 11% | 11% | 25% |
| Q4 '14 | 26% | 15% | 13% | 11% | 11% | 24% |
| Q1 '15 | 26% | 15% | 13% | 11% | 11% | 24% |
| Q2 '15 | 28% | 15% | 12% | 11% | 11% | 23% |
| Q3 '15 | 28% | 15% | 12% | 11% | 10% | 24% |
| Q4 '15 | 28% | 14% | 12% | 11% | 10% | 25% |
| Q1 '16 | 29% | 14% | 12% | 11% | 10% | 24% |
| Q2 '16 | 30% | 14% | 12% | 11% | 9% | 24% |
| Q3 '16 | 30% | 15% | 12% | 10% | 10% | 23% |
| Q4 '16 | 30% | 15% | 12% | 11% | 9% | 24% |
| Q1 '17 | 30% | 14% | 13% | 11% | 9% | 23% |
| Q2 '17 | 31% | 14% | 13% | 11% | 9% | 22% |
| Q3 '17 | 31% | 15% | 12% | 11% | 9% | 22% |
| Q4 '17 | 31% | 14% | 12% | 11% | 9% | 23% |
| Q1 '18 | 32% | 14% | 12% | 11% | 8% | 23% |
| Q2 '18 | 33% | 14% | 12% | 10% | 8% | 22% |
| Q3 '18 | 34% | 14% | 12% | 10% | 8% | 21% |
| Q4 '18 | 33% | 14% | 12% | 10% | 9% | 22% |
| Q1 '19 | 33% | 14% | 12% | 10% | 8% | 23% |
| Q2 '19 | 35% | 13% | 12% | 10% | 8% | 21% |
| Q3 '19 | 36% | 14% | 12% | 9% | 8% | 21% |
| Q4 '19 | 36% | 14% | 12% | 9% | 8% | 21% |
| Q1 '20 | 38% | 13% | 12% | 9% | 7% | 22% |
| Q2 '20 | 48% | 7% | 7% | 9% | 7% | 22% |
| Q3 '20 | 45% | 11% | 8% | 8% | 8% | 20% |
| Q4 '20 | 44% | 11% | 8% | 8% | 8% | 20% |
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Source
Source
Release date
February 2021
More information
Region
Worldwide
Survey time period
Q1 2013 to Q4 2020
Supplementary notes
Values may not add up to 100 percent due to rounding.
Citation formats
