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Regular usage of social media in Portugal in 2025, by brand

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Source

Number of respondents

2,089 respondents

Age group

18-64 years old

Special properties

Residential online population

Supplementary notes

The question asked was "What social media platforms do you use regularly? This does not include instant messengers such as WhatsApp." and allowed multiple picks as an answer.

Citation formats

Regular usage of social media in Portugal 2025, by brand

Published by Thuy D., Sep 1, 2025

In Portugal, over the observed period, Instagram was the social network chosen by the highest share of people as one which they regularly used, namely by ** percent of respondents. Following, Facebook was used on a regular basis by ** percent. YouTube came in third place, with ** percent.

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Statistics on " Digital media in Portugal "

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Other statistics that may interest you Digital media in Portugal

Overview

5

Digital video

8

Digital audio

8

Video games

7

Social media

4

Digital books

6

Digital news

8

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Topics

Digital media in PortugalVideo game industryVideo streaming in EuropeSubscription video-on-demand services in EuropeVideo gaming in Italy
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