According to a 2019 survey on worldwide consumers, 44 percent of respondents preferred subject matter expert reviews over regular consumer reviews when it came to purchasing electronics. The same share of consumers preferred expert reviews in the financial services product area. In contrast, only a fifth of respondents cared about expert reviews when shopping for apparel.
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MarketingCharts. (May 1, 2020). Product areas were consumers worldwide prefer subject matter expert reviews to make purchase decisions as of 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1114404/product-areas-worldwide-consumers-prefer-expert-reviews-purchase-decisions/
MarketingCharts. "Product areas were consumers worldwide prefer subject matter expert reviews to make purchase decisions as of 2019." Chart. May 1, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1114404/product-areas-worldwide-consumers-prefer-expert-reviews-purchase-decisions/
MarketingCharts. (2020). Product areas were consumers worldwide prefer subject matter expert reviews to make purchase decisions as of 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1114404/product-areas-worldwide-consumers-prefer-expert-reviews-purchase-decisions/
MarketingCharts. "Product Areas Were Consumers Worldwide Prefer Subject Matter Expert Reviews to Make Purchase Decisions as of 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 May 2020, /statistics/1114404/product-areas-worldwide-consumers-prefer-expert-reviews-purchase-decisions/
MarketingCharts, Product areas were consumers worldwide prefer subject matter expert reviews to make purchase decisions as of 2019 ÌÇÐÄÆƽâ°æ, /statistics/1114404/product-areas-worldwide-consumers-prefer-expert-reviews-purchase-decisions/ (last visited July 30, 2026)
Product areas were consumers worldwide prefer subject matter expert reviews to make purchase decisions as of 2019 [Graph], MarketingCharts, May 1, 2020. [Online]. Available: /statistics/1114404/product-areas-worldwide-consumers-prefer-expert-reviews-purchase-decisions/
