As indicated in a 2023 survey by Rakuten Insight on user-generated content (UGC), the leading reason for the consumption of UGC in India stated by ** percent of respondents was that it was more interesting than branded content. Two other popular reasons provided were that it boosted purchasing confidence and helped consumers identify trending products.
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Rakuten Insight. (October 16, 2023). Reasons consumers interacted with user-generated content in India in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1419449/india-reasons-to-engage-with-ugc/
Rakuten Insight. "Reasons consumers interacted with user-generated content in India in 2023." Chart. October 16, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1419449/india-reasons-to-engage-with-ugc/
Rakuten Insight. (2023). Reasons consumers interacted with user-generated content in India in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1419449/india-reasons-to-engage-with-ugc/
Rakuten Insight. "Reasons Consumers Interacted with User-generated Content in India in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Oct 2023, /statistics/1419449/india-reasons-to-engage-with-ugc/
Rakuten Insight, Reasons consumers interacted with user-generated content in India in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1419449/india-reasons-to-engage-with-ugc/ (last visited July 21, 2026)
Reasons consumers interacted with user-generated content in India in 2023 [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: /statistics/1419449/india-reasons-to-engage-with-ugc/
