As per a 2023 survey by Rakuten Insight on user-generated content (UGC), 'beauty, health, and wellness' as well as electronics were the two leading product categories in India among ** percent of UGC consumers, respectively. Home goods were the next most consumed category of UGC during the survey period.
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Rakuten Insight. (October 16, 2023). Major product categories for which user-generated content is consumed in India in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1419460/india-leading-ugc-product-categories/
Rakuten Insight. "Major product categories for which user-generated content is consumed in India in 2023." Chart. October 16, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1419460/india-leading-ugc-product-categories/
Rakuten Insight. (2023). Major product categories for which user-generated content is consumed in India in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1419460/india-leading-ugc-product-categories/
Rakuten Insight. "Major Product Categories for Which User-generated Content Is Consumed in India in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Oct 2023, /statistics/1419460/india-leading-ugc-product-categories/
Rakuten Insight, Major product categories for which user-generated content is consumed in India in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1419460/india-leading-ugc-product-categories/ (last visited July 24, 2026)
Major product categories for which user-generated content is consumed in India in 2023 [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: /statistics/1419460/india-leading-ugc-product-categories/
