A 2023 survey by Rakuten Insight on user-generated content (UGC) reported that the leading reason for consumers to not engage with UGC in India was a lack of trust. Meanwhile, more than ** percent of respondents stated irrelevant content and a preference for brand advertisements as their primary reason, respectively.
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Rakuten Insight. (October 16, 2023). Reasons consumers did not interact with user-generated content in India in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1419463/india-reasons-to-not-engage-with-ugc/
Rakuten Insight. "Reasons consumers did not interact with user-generated content in India in 2023." Chart. October 16, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1419463/india-reasons-to-not-engage-with-ugc/
Rakuten Insight. (2023). Reasons consumers did not interact with user-generated content in India in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1419463/india-reasons-to-not-engage-with-ugc/
Rakuten Insight. "Reasons Consumers Did Not Interact with User-generated Content in India in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Oct 2023, /statistics/1419463/india-reasons-to-not-engage-with-ugc/
Rakuten Insight, Reasons consumers did not interact with user-generated content in India in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1419463/india-reasons-to-not-engage-with-ugc/ (last visited July 27, 2026)
Reasons consumers did not interact with user-generated content in India in 2023 [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: /statistics/1419463/india-reasons-to-not-engage-with-ugc/
