According to a survey by Rakuten Insight on user-generated content (UGC) in India, product videos were the most engaged with user-generated content among ** percent of consumers, followed by images of products in 2023. Social media posts were the third most engaged with during the survey period.
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Rakuten Insight. (October 16, 2023). Consumer engagement with user-generated content in India in 2023, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1419439/india-engagement-with-ugc-by-type/
Rakuten Insight. "Consumer engagement with user-generated content in India in 2023, by type." Chart. October 16, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1419439/india-engagement-with-ugc-by-type/
Rakuten Insight. (2023). Consumer engagement with user-generated content in India in 2023, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1419439/india-engagement-with-ugc-by-type/
Rakuten Insight. "Consumer Engagement with User-generated Content in India in 2023, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Oct 2023, /statistics/1419439/india-engagement-with-ugc-by-type/
Rakuten Insight, Consumer engagement with user-generated content in India in 2023, by type ÌÇÐÄÆƽâ°æ, /statistics/1419439/india-engagement-with-ugc-by-type/ (last visited July 14, 2026)
Consumer engagement with user-generated content in India in 2023, by type [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: /statistics/1419439/india-engagement-with-ugc-by-type/
