includes native ads and ads on social media; includes advertising that appears on desktop/laptop computers as well as mobile phones, tablets and other internet-connected devices
Supplementary notes
* Forecast.
Programmatic direct includes all programmatic ads that are transacted as blocks of inventory using non-auction-based approach via an API.
Real-time bidding includes programmatic ads that are transacted in real time, at the impression level.
Citation formats
Programmatic display ad spending in the U.S. 2016-2020, by transaction method
The graph shows data on the programmatic digital display advertising spending in the United States from 2016 to 2020, by transaction method. In 2017, real-time bidding spending amounted to billion U.S. dollars and it was forecast to further grow to billion by the end of 2020.
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eMarketer. (April 6, 2018). Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/329201/programmatic-display-ad-spend-transaction-usa/
eMarketer. "Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars)." Chart. April 6, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/329201/programmatic-display-ad-spend-transaction-usa/
eMarketer. (2018). Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/329201/programmatic-display-ad-spend-transaction-usa/
eMarketer. "Programmatic Digital Display Ad Spending in The United States from 2016 to 2020, by Transaction Method (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Apr 2018, /statistics/329201/programmatic-display-ad-spend-transaction-usa/
eMarketer, Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/329201/programmatic-display-ad-spend-transaction-usa/ (last visited August 06, 2026)
Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars) [Graph], eMarketer, April 6, 2018. [Online]. Available: /statistics/329201/programmatic-display-ad-spend-transaction-usa/
