The statistic represents the pharmaceutical industry's direct to consumer media spending in the United States in 2017, by media type. In 2017, the pharmaceutical industry spent **** billion U.S. dollars on television ads.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Medical Marketing & Media. (April 3, 2018). Pharmaceutical industry direct to consumer media spending in the United States in 2017, by media type (in million U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 06, 2026, from /statistics/317788/pharmaceutical-dtc-media-spending-medium-usa/
Medical Marketing & Media. "Pharmaceutical industry direct to consumer media spending in the United States in 2017, by media type (in million U.S. dollars)." Chart. April 3, 2018. ÌÇÐÄÆÆ½â°æ. Accessed August 06, 2026. /statistics/317788/pharmaceutical-dtc-media-spending-medium-usa/
Medical Marketing & Media. (2018). Pharmaceutical industry direct to consumer media spending in the United States in 2017, by media type (in million U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 06, 2026. /statistics/317788/pharmaceutical-dtc-media-spending-medium-usa/
Medical Marketing & Media. "Pharmaceutical Industry Direct to Consumer Media Spending in The United States in 2017, by Media Type (in Million U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 3 Apr 2018, /statistics/317788/pharmaceutical-dtc-media-spending-medium-usa/
Medical Marketing & Media, Pharmaceutical industry direct to consumer media spending in the United States in 2017, by media type (in million U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/317788/pharmaceutical-dtc-media-spending-medium-usa/ (last visited August 06, 2026)
Pharmaceutical industry direct to consumer media spending in the United States in 2017, by media type (in million U.S. dollars) [Graph], Medical Marketing & Media, April 3, 2018. [Online]. Available: /statistics/317788/pharmaceutical-dtc-media-spending-medium-usa/