In 2022, Norway ranked as the Nordic country with the largest share of online shoppers, with a 92 percent penetration rate. In contrast, 88 percent of respondents in Denmark had purchased goods online. Finland was the least likely Nordic country to engage in e-commerce.
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Eurostat. (May 10, 2023). Share of consumers who purchased goods online in the Nordics in 2022, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/317404/nordics-online-shopping-reach/
Eurostat. "Share of consumers who purchased goods online in the Nordics in 2022, by country." Chart. May 10, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/317404/nordics-online-shopping-reach/
Eurostat. (2023). Share of consumers who purchased goods online in the Nordics in 2022, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/317404/nordics-online-shopping-reach/
Eurostat. "Share of Consumers Who Purchased Goods Online in The Nordics in 2022, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 May 2023, /statistics/317404/nordics-online-shopping-reach/
Eurostat, Share of consumers who purchased goods online in the Nordics in 2022, by country ÌÇÐÄÆƽâ°æ, /statistics/317404/nordics-online-shopping-reach/ (last visited July 26, 2026)
Share of consumers who purchased goods online in the Nordics in 2022, by country [Graph], Eurostat, May 10, 2023. [Online]. Available: /statistics/317404/nordics-online-shopping-reach/
