In general, GMV (Gross Merchandise Value) includes first- and third-party sales, including taxes, shipping fees, or additional charges, before taking into account deductions such as discounts or returns.
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Top e-commerce marketplaces in Denmark 2023, by gross merchandise value
In 2023, Zalando ranked as the leading online marketplace in Denmark, with a gross merchandise value (GMV) of around *** million U.S. dollars generated in the country. Amazon came in second with a GMV of just over *** million U.S. dollars, followed by eBay with *** million dollars.
For an extended ranking or rankings in other product categories, please visit .
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ECDB GmbH. (March 18, 2024). Leading online marketplaces in Denmark in 2023, by gross merchandise value (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /forecasts/1457184/top-online-marketplaces-by-gmv-denmark/
ECDB GmbH. "Leading online marketplaces in Denmark in 2023, by gross merchandise value (in million U.S. dollars)." Chart. March 18, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /forecasts/1457184/top-online-marketplaces-by-gmv-denmark/
ECDB GmbH. (2024). Leading online marketplaces in Denmark in 2023, by gross merchandise value (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /forecasts/1457184/top-online-marketplaces-by-gmv-denmark/
ECDB GmbH. "Leading Online Marketplaces in Denmark in 2023, by Gross Merchandise Value (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Mar 2024, /forecasts/1457184/top-online-marketplaces-by-gmv-denmark/
ECDB GmbH, Leading online marketplaces in Denmark in 2023, by gross merchandise value (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /forecasts/1457184/top-online-marketplaces-by-gmv-denmark/ (last visited July 31, 2026)
Leading online marketplaces in Denmark in 2023, by gross merchandise value (in million U.S. dollars) [Graph], ECDB GmbH, March 18, 2024. [Online]. Available: /forecasts/1457184/top-online-marketplaces-by-gmv-denmark/
