This statistic illustrates the distribution of the digital display advertising market in the United Kingdom (UK) in 2014, by sales method used and type of digital display ad. The source indicates that in 2014, roughly ** percent of digital display advertising was traded programmatically, either direct or via exchanges, up from ** percent in 2013. Coming out to *** million British pounds of programmatic digital display ad spending that year.
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IAB UK. (June 29, 2015). Distribution of digital display ad sales in the United Kingdom (UK) in 2014, by sales method and ad type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/316301/digital-display-ad-sales-by-sales-method-and-ad-type-uk/
IAB UK. "Distribution of digital display ad sales in the United Kingdom (UK) in 2014, by sales method and ad type." Chart. June 29, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/316301/digital-display-ad-sales-by-sales-method-and-ad-type-uk/
IAB UK. (2015). Distribution of digital display ad sales in the United Kingdom (UK) in 2014, by sales method and ad type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/316301/digital-display-ad-sales-by-sales-method-and-ad-type-uk/
IAB UK. "Distribution of Digital Display Ad Sales in The United Kingdom (Uk) in 2014, by Sales Method and Ad Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Jun 2015, /statistics/316301/digital-display-ad-sales-by-sales-method-and-ad-type-uk/
IAB UK, Distribution of digital display ad sales in the United Kingdom (UK) in 2014, by sales method and ad type ÌÇÐÄÆƽâ°æ, /statistics/316301/digital-display-ad-sales-by-sales-method-and-ad-type-uk/ (last visited August 05, 2026)
Distribution of digital display ad sales in the United Kingdom (UK) in 2014, by sales method and ad type [Graph], IAB UK, June 29, 2015. [Online]. Available: /statistics/316301/digital-display-ad-sales-by-sales-method-and-ad-type-uk/
