Based on data collected by Google on search queries throughout 2022, South Korean Google search engine users seemed to search more for terms that challenge traditional norms and that focus more on self-identity. For example, "plus size" related online searches increased by over *** percent, interest for office workers' education doubled, and web searches concerning work-life balance increased by over ** percent in 2022.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Think with Google. (February 1, 2023). Change in interest in identity and society among Google users across South Korea in 2022, by search term [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1369087/south-korea-online-search-interest-in-identity-by-keyword/
Think with Google. "Change in interest in identity and society among Google users across South Korea in 2022, by search term." Chart. February 1, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1369087/south-korea-online-search-interest-in-identity-by-keyword/
Think with Google. (2023). Change in interest in identity and society among Google users across South Korea in 2022, by search term. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1369087/south-korea-online-search-interest-in-identity-by-keyword/
Think with Google. "Change in Interest in Identity and Society among Google Users across South Korea in 2022, by Search Term." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Feb 2023, /statistics/1369087/south-korea-online-search-interest-in-identity-by-keyword/
Think with Google, Change in interest in identity and society among Google users across South Korea in 2022, by search term ÌÇÐÄÆÆ½â°æ, /statistics/1369087/south-korea-online-search-interest-in-identity-by-keyword/ (last visited August 01, 2026)
Change in interest in identity and society among Google users across South Korea in 2022, by search term [Graph], Think with Google, February 1, 2023. [Online]. Available: /statistics/1369087/south-korea-online-search-interest-in-identity-by-keyword/