Europe search ad spending per internet user by device 2028| ��ƽ��

Average digital search advertising spending per internet user in Europe from 2017 to 2028, by device (in U.S. dollars)

Characteristic	Search Advertising Desktop	Search Advertising Mobile
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-

Download

Source

Show detailed source information?

Already a member?

Sources

More information

Supplementary notes

Data provided by ��ƽ�� Market ��ƽ�� are estimates.

Search Advertising, also called Search Engine Advertising (SEA) or Paid Search Advertising, describes advertisements that are displayed on search result pages above or next to organic search results. These advertisements are usually text-based but can be displayed as images where applicable.

Sponsored links and keyword advertising are also part of Search Advertising which can be targeted on local or keyword-related factors.

Google Ads is currently the biggest provider of Search Advertising on the market.

Not included are revenues generated through Search Engine Optimization (SEO).

Citation formats

In 2023, the search advertising spending per internet user in Europe amounted to **** U.S. dollars, with around ** U.S. dollars directed to desktop devices and ** U.S. dollars on mobile devices. By 2028, average spending on search advertising per user is expected to reach U.S. dollars, with around **** U.S. dollars on desktop.