| Characteristic | Paper list | Digital list | Mental list |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Source
Release date
January 2014
Region
United States
Survey time period
October 2013
Special properties
U.S. shoppers
Method of interview
Online survey
Supplementary notes
* Share of respondents who made these types of purchases at least once in the past 30 days.
Millennials: born between 1982 to early 2000s.
Generation X: born between 1965 to 1981.
Boomers: born between 1946 to 1964.
Silents: born between 1925 to 1945.
The survey does not give any information regarding the age or the number of respondents.
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